Biotropics™ Ramuan Launches New Web Site

KUALA LUMPUR, Malaysia—May 5, 2010 — Biotropics™ Ramuan, a global provider of Malaysia’s treasured herbal health and beauty aids, has officially announced the launch of their revitalized new Web site, ramuanusa.com. Ramuanusa.com invites users to unlock “the healthiest you” with helpful product information for both of its Ramuan Health and Ramuan Spa lines, and provides in-depth information about Malaysia’s ancient herbal traditions. The dynamic, user-friendly site also offers opportunity for learning and interactivity with a scrolling menu of eight traditional herbs, including Tongkat Ali, Kacip Fatimah, Sirih, Mas Cotek, Pegaga, Roselle, Asam Gelugor and Mangosteen. Other features found on the new site include: videos, FAQs, press releases, special product offers, an online store, information about where to buy, Facebook and Twitter integration, as well as a blog updated with health news, product news and Malaysian wellness secrets.

Earlier this year, Biotropics also debuted two product micro sites that highlight their men’s and women’s vitality supplements in fun, engaging online settings. Tenagapower.com introduces “Team Tenaga,” a racecar driving team consisting of four women who represent each of TenagaXX’s vitality benefits for men— Erica “Energy” Acosta, Penelope “Power” Patterson, Paige “Performance” Marino and Vicki “Vigor” Turner. Ramuanasmara.com reveals the sensual healing powers of four goddesses: Energy, Balance, Self-Assurance and Vitality.

Siti Nooruhani Ibrahim, Marketing Director for Biotropics, says the new Websites are part of Biotropics’ revitalized branding and marketing outreach program this year: “We are really excited about the new look and feel of the Ramuan online brand. We believe the new Ramuanusa.com informs and connects with American audiences on a more personal level, yet is still very much a reflection of our holistic traditions here in Malaysia. Alternatively, the micro sites represent our imaginative side—they invite users to fully explore TenagaXX and Asmara in creative ways  before committing to a purchase.” Biotropics’ herbal wellness supplements include a blend of carefully selected botanical extracts designed to meet the health, wellness and vitality needs of modern men and women. Biotropics’ Ramuan Health and Spa products are distributed nationally and available through GNC.com, Ramuanusa.com, as well as other fine natural products retailers. Every product perfected and manufactured by Biotropics is based on the principles of Ramuan, a carefully selected blend of plants and botanicals.