The men’s health category is moving past testosterone and libido. Buyers now look for support with stress, the gut-brain axis, immunity and hormonal health, in men and in women.
Physta®, Biotropics’ patented Tongkat Ali extract, has been tested in 28 human studies over more than two decades. A Biotropics whitepaper sets out that research for men’s vitality and for newer areas: the microbiome, emotional wellbeing and women’s health.
It is written for brand owners, formulators, distributors and contract manufacturers, and covers:
- The research behind market claims
- Product development for capsules, sachets, drinks and more
- Positioning for the next wellness categories